Events Calendar

Marketing the Brand of You! SUNY Westchester Community College Small Business Networking Group
Wednesday, October 11, 2023, 06:00pm - 08:00pm

Marketing the Brand of You!

SUNY Westchester Community College

Small Business Networking Group

Date: October 11

Time: 6:00 PM-8:00 PM

To sign-up for this event, call 914-606-6830, Press 1 (Course #94022)

You are a brand! It’s your personal TWIST that adds credibility to your professional pursuits. But it doesn’t just develop as part of your personality, you need to pay attention to your personal brand. It requires time, attention, adjustments and updating. When nurtured properly, it can be a key element in creating strong relationships and a powerful business and career search driver.

This session will cover:

  • What is a personal brand and why does it matter
  • 3 key strategies for building a personal brand
  • LIVE Exercise: TWISTING to Stand Out

Speaker Julie Cottineau is a global branding expert, CEO & founder of BrandTwist brand consultancy, and former VP of Brand for Richard Branson's Virgin Group. She is passionate about helping businesses, nonprofits, and entrepreneurs TWIST their personal and corporate brands to stand out in crowded markets. She is the author of the best selling branding book TWIST: How Fresh Perspectives Build Breakthrough Brands.