LAUNCH1000 PROGRAM OVERVIEW


Launch1000 is an “idea accelerator”, designed to provide step by step, immersive, action-based learning to de-risk any new business idea before going to market. It works for products, services, social enterprises, non-profits, small local business ideas and large global business ideas.


Launch1000 is NOT a course! There are no grades, and you can’t audit it or participate passively. This is “learn by doing”! Your success will depend on your own efforts and the time you are able to devote.


WHAT WILL I LEARN?

Phase 1 | Me, My Idea, and Why Am I Doing This?

Phase 2 | Will Customers Want This?

Phase 3 | Testing My Idea

Phase 4 | Finding Clients, Users, Donors Before Launch

Phase 5 | How Will Everything Get Done? Planning Business Operations

Phase 6 | Creating Raving Fans: Planning Sales and Marketing

Phase 7 | Show Me The Money: Planning the Financial Model


HOW DOES IT WORK?

Launch1000 includes four types of activities to help you evaluate your Idea. All elements other than the scheduled Live Events, can be completed at times of your own choosing.

catalyst pie chart 3

 

  1. Active Learning On the Platform (25% of your time; required)

    Consists of watching video training and applying that information to your idea, completing and submitting online action steps to your coach for feedback

  2. Taking Action on your Idea (outside of the worksheets; typically involves speaking to people about your idea and doing market research) – (55% of your time; required)
  3. Connecting on the online Community Forum – (10% of your time – optional but highly recommended)
  4. Live Events – (10% of your time – optional but highly recommended)

    *Workshops

    *Guest Speakers

    *Weekly Q&A Sessions


The Dual Language cohort includes all the same elements.


  1. Active Learning On the Platform (25% of your time; required)
    *Video Training in English with Spanish subtitles
    *Applying the training to your own idea with Worksheets/Assignments in Spanish, submitted to bilingual coaches who review and provide feedback in Spanish
  2. Taking Action on your Idea (outside of the worksheets; typically involves speaking to people about your idea and doing market research) – (55% of your time; required)
  3. Connecting on the Community Forum – (10% of your time – optional but highly recommended) Full participation in the Launcher community in English, with additional community forum in Spanish
  4. Live Events – (10% of your time – optional but highly recommended)

    *Workshops in English, with Bilingual Coaches in attendance to assist

    *Guest Speakers in English, with Bilingual Coaches in attendance to assist

    *Weekly Q&A sessions online with your Dual Language Coaches so you can engage in Spanish and have your questions answered.


Who should apply to Launch1000?

  • Westchester residents who have an idea for a business, not-for-profit, or social venture AND 
  • who are serious about launching a service or product in the next year, AND
  • who are ready to actively invest 10 hours per week over 6 to 8 months.

 

Launch1000 may be right for you if:

  • You have never launched a business before
  • You previously had your own business and want to launch something new now
  • You have an existing business and want to add a new product/service to that business
  • You have an existing business which is stuck or stalled and want to get it growing again

 

Who is the Program NOT FOR?

Launch1000 is NOT designed for existing business owners who are in growth mode. If you have questions about whether you should apply and what other programs are available that might be a better fit for you, please contact us (Business-FIRST@westchestergov.com) with Launch1000 in the subject line.


What is the time commitment to be successful with Launch1000?

  • The typical Launcher completed the program in 6 to 8 months during 2021. You might move faster if you put in more time each week or if you have been working on your idea for a while already. It takes a significant number of hours to realize the full value of this learning experience. If you are serious about launching a new venture, the more time you can commit to the action steps, the more likely it is that you will succeed. 
  • We recommend participants plan to commit at least 10 hours per week for 6 to 8 months, to work on their idea.  This includes time for all 4 activities, with the majority of time spent taking action on your idea out in the real world.

 

What are the requirements to stay in the program?

To keep Launchers moving forward and ensure they have time to complete the program before yearend without rushing, each Phase will close on a certain date.

 

Every phase will have a closing date which allows enough time for completing that phase.  You must complete each phase before its closing date to stay in the program, move to the next phase and be eligible to earn the Completion Grant.

 

  • You must complete the Getting Started section and Phase 1 within 2 weeks from your assigned start date.
  • Plan to set up your account right away on your assigned start date.
  • We will begin admitting Dual Language Cohort applicants on Monday, April 18.
  • Plan to attend at least one of the workshops in your first week, which will be Tuesday and Thursday at 6pm. This will help you get fully oriented onto the platform and into the program. Plus, you will begin to meet your fellow Launchers and build a sense of community.
  • Here's an approximate schedule of how long it takes to move through the program, if you are investing about 10 hours a week. If you put in more time each week, you might be able to move through the phases more quickly.

 

                                        Time                        

  • Phase 1:                   2 weeks
  • Phase 2:                  6 weeks                  
  • Phase 3:                  2 weeks                  
  • Phase 4:                  6 to 8 weeks             
  • Phase 5:                  2 to 3 weeks             
  • Phase 6:                  3 weeks                  
  • Phase 7:                  2 to 3 weeks             

 

All Launchers who successfully complete the program in 2022 will be eligible to receive a $1,000 completion grant.


When do the online workshops and events occur?

  • Workshops are held on Tuesday and Thursday evenings at either 6pm or 7pm for each open Phase.
  • A schedule of all workshops is available on the Launch1000 platform.
  • Q&A sessions are held on Wednesdays between 9am and 2pm
  • Spanish Language Q&A sessions are held on Wednesdays at 11am.


Technology Requirements

  • You will need a tablet, or a laptop or a computer.
  • You will need stable WiFi.
  • A smartphone is NOT suitable for participation in Launch1000.
  • Westchester County can help you obtain a laptop and stable WiFi.

 

The program requires access to a tablet or laptop, and stable WiFi. If you do not have access to these, the County can help. Please note your needs on the application. All County residents are eligible to apply.


Still have questions? Email Business-FIRST@westchestergov.com with Launch1000 in the subject line.

Applications for 2022 are now closed.